Now is the time to get your message out and let your customers know that you are there to serve them. Many will be concerned about their safety, you will want to make sure you highlight your safety and cleaning procedures. If you have gotten any certifications make sure you let your customers know.
Email blasts - use your email list and inform your customers that you are open, what your hours are, introduce your menu, highlight your sanitation plan.
Signage - clearly sign curbside pick up areas, store hours
Up date all your social media and web pages
Daily on social media pages
Timing matters - post just prior to the dinner hour to influence dinning choice
Clearly communicate your hours
Curbside/take out procedures
Your menu should be easily found
Consider regular posting on all social media platforms
Highlight what you are doing to keep your staff and customers safe
Encourage sharing of your posts
show images of your operation and what you are doing
Curbside pick up
Update your website
Clearly show hours
Menu must be easy to find
Clearly show your location
Sanitation and safety policy must be posted
Curbside/take procedures should be clearly stated
Community outreach projects you have been involved in
Show pictures of what is happening in your operation (not just the food)
Sanitation and safety
New menu items
Consider online ordering
Cashless & safer
How loyal are your guests?
Chances are you have some kind of loyalty program at your restaurant – and if you have graduated past the little plastic loyalty cards carried on keychains, you might think your program is doing okay. But have you studied exactly how well it’s helping you turn a new customer into a loyal one? Are you able to assess large amounts of data and translate that into targeted promotions that reach customers at just the times when they’re most likely to respond? According to a recent podcast on Pizza Marketplace with Tom Byrnes, vice president of marketing at LedgerPay, most loyalty programs aren’t succeeding. Research from Deloitte found that the average loyalty app loses 95 percent of its active user base within 90 days of it being downloaded, so most restaurant loyalty programs are engaging only a small portion of their customer base. Still, loyalty programs, when done right, are worthwhile: It’s nine to 11 times more expensive to recruit a new customer than to retain an existing one, so having a loyalty program that attracts and continuously engages new members is paramount. Your program should allow you to not only collect consumer data but to easily slice and dice it in a meaningful way. When you create a promotion for a subset of your loyalty program members, you should be able to readily find out how many people took you up on it, for instance – and how that offer’s response rate and profits compared to the promotion you sent them last month. How well does your program deliver for you?