Now is the time to get your message out and let your customers know that you are there to serve them. Many will be concerned about their safety, you will want to make sure you highlight your safety and cleaning procedures. If you have gotten any certifications make sure you let your customers know.
Email blasts - use your email list and inform your customers that you are open, what your hours are, introduce your menu, highlight your sanitation plan. Signage - clearly sign curbside pick up areas, store hours |
Up date all your social media and web pages Post often Daily on social media pages Timing matters - post just prior to the dinner hour to influence dinning choice Clearly communicate your hours Curbside/take out procedures Your menu should be easily found Consider regular posting on all social media platforms Highlight what you are doing to keep your staff and customers safe Encourage sharing of your posts show images of your operation and what you are doing Curbside pick up Sanitation Satisfied customers Special offers |
Web sites
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Update your website
Clearly show hours Menu must be easy to find Clearly show your location Sanitation and safety policy must be posted Curbside/take procedures should be clearly stated Community outreach projects you have been involved in Show pictures of what is happening in your operation (not just the food) Sanitation and safety Curbside pickups New menu items Consider online ordering Cashless & safer |
Keep them coming backLoyalty programs
Start a loyalty program offer a free appetizer after 10 curbside orders. Consider a percentage off for a limited time on curbside orders Offer your first dine in customer a free meal on their next visit. Offer gift cards for purchase Offer discounts to nearby business employees |