Improving your website is another one of those tasks that’s difficult to take on in the midst of the daily rush. Technology is all the more important in keeping us connected and informed. Now is the time to take a closer look at your site and identify some areas to improve. First, don’t make people dig for your contact information, address, hours, and your current menu – the information should be easy for people to find with minimal clicks. Then, make it clear how they can order from you. If you deliver (particularly with in-house staff) post a prominent button at the top of your homepage to drive people to that function. Other links at the top of your homepage should connect people to your story/background, rewards program and any merchandise you offer. Of course, your site should be mobile-friendly too so all of this information is easily accessed on a mobile phone. If you’d like to see some websites that work, check out the examples on this page.
The use of new technologies will become the new way of operating to help limit direct person to person interaction.
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